Apple, Armani, Fitbit, Fossil – what do these things have in common, you may ask? Well, they are all makers of one of the hottest fashion accessories today – the smartwatch. Smartwatches are growing in popularity, as we’ve talked about here on this blog, but what’s key here is that it’s time to try one on for size, and usability. Watches have been making our lives better for many years. What was once strictly a timepiece has become a fashion statement, and these watches are talking loud and saying something. That’s because there are so many apps that can be loaded into them, their usefulness is growing by leaps and bounds. In fact, the Fitbit is well known for charting all the leaping and bounding one can do, and it can track other activities as well. Apple made a big splash when it unveiled its smartwatch, and its popularity is continuing to grow as more people realize the benefits of wearing a watch over trying to juggle a cell phone. There’s even a photo of a woman whose baby stroller overturned, spilling her infant onto the ground because she was so busy fumbling with her cell phone. That won’t happen with a wrist watch. As these watches become more versatile, you see other players enter the market. And if you’re searching for one right now, check out the selection Macy’s has to offer. They stock smartwatches for every taste and budget. And if your budget is of concern to you, check out Groupon first so you can use one of their money saving Groupon codes to apply to anything you purchase at Macy’s this holiday season. You don’t need a smartwatch to tell you it’s time to begin the dreaded gift buying. Actually, there’s no need to feel dread these days. Online shopping is more popular than ever thanks to the positive experiences people are having. They’re loving the ease of shopping from their smartphone – or watch – and getting tons of stuff done in record time. Shopping a store like Macy’s has the added advantage of stocking items for everyone in the family, and for every room in the house, plus stuff you can use to decorate your home and garden. When it’s time to shop this year, shop Macy’s with Groupons.